WWE donating all net proceeds of Bray Wyatt merchandise to his family

WWE is donating all net proceeds from Bray Wyatt merchandise to his family after his unexpected passing, the company announced. 

All Wyatt merchandise items on shop.wwe.com have the following note attached in the description:

In the wake of Bray Wyatt's death, WWE will donate all net proceeds to support JoJo Offerman and his children.

Wyatt had four children, two with his fiance and former WWE ring announcer Joseann Offerman. The couple were engaged in 2022. 

WWE's chief content officer Paul "Triple H" Levesque announced Wyatt's passing on X on Thursday, asking that everyone respect the privacy of Wyatt's family. 

Fightful's Sean Ross Sapp reported on Thursday that Wyatt had passed away after suffering a heart attack, and that contracting COVID-19 earlier this year had exacerbated a heart condition that Wyatt had been suffering from. 

Wyatt was just 36 years old. 

Among his many wrestling career accolades, Wyatt was a one-time WWE Champion, two-time WWE Universal Champion, one-time Raw Tag Team Champion, one-time SmackDown Tag Team Champion, and won WWE's 2019 year-end Wrestler of the Year award. Wyatt twice won the Best Gimmick award in the Wrestling Observer Newsletter Awards, winning in both 2013 and 2019.